Domestic Practices of Television Viewing amidst Internetization
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Keywords:
media, television, TV, Internet,Abstract
Television is the most successful mechanism for promoting a coherent nationwide symbolic system and, therefore, serves well as a tool to form and mold national identities. Yet, the emergence and development of online media raised the question about imminent end of the television era when the consumers of information opt for the Web instead of TV. An analysis of the trends in terms of transformation of media and the patterns of television viewing in the context of particular countries appears to be rather aidful if one is to gain a profound understanding of the actual prospects the contemporary television faces. The article, therefore, discusses the outcomes of a comparative analysis of the demand for television in its «traditional» form and that for the internet resources in a number of countries.References
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Cambridge University Press, 2011. -352p.
2 Pochepcov, G. Informacionnye vojny. Novyj instrument politiki. – 1-e izd. – Moskva: Algoritm, 2015. – 256 s.
3 Makljuen, M. Ponimanie media. Vneshnie rasshirenija cheloveka. – 1-e izd. –M., Zhukovskij: «KANON-press-C», «Kuchkovo pole», 2003. – 463 s.
4 Bodrijjar, Zh. Simuljakry i simuljacii. – 1-e izd. –M.: «Postum», –2015. – 240 s.
6 Fiske, J. Understanding Popular Culture. – London: Routledge, 1989, – 206 p.
7 Jernst, K. Kogda govorjat, chto Internet ub’et televidenie, jeto glupost’. – Kom-mersant.ru – Data obrashhenija: 12 nojabrja
2015 g. // http://www.kommersant.ru/doc/1793394
8 Karataeva, L. Osobennosti informacionnogo prostranstva Kazahstana //Per-vyj forum po problemam bezopasnosti i sotrudnichestva
v Central’noaziatsko-Kaspijskom regione: Materialy foruma. –Almaty: IMJeP, 2008. – S.176-183.
9 Pulja, V. 7 trendov novyh media v 2015 godu. – MediaToolbox – Data obrashhe-nija: 18 ijunja 2016 g. // http://mediatoolbox.
ru/blog/7-trendov-novyih-media-v-2015-godu/
10 Austin A., Barnard J., Hutcheon N. Media Consumption Forecasts 2015. – Data obrashhenija: 7 maja 2016 g. //http://zenithmedia.
se/wp-content/ uploads/2015/05/Media% 20Consumption %20Forecasts%202015.pdf
11 Neef A., Schroll W., Hirsch S. TV 2020. The Future of Television, A Z_punkt Trend Study. – Data obrashhenija: 3 maja 2016 g. //http://www.z-punkt.de/uploads/files/115/tv2020.pdf
12 TV and MEDIA 2015. An Ericsson Consumer Insight Report September 2015 – Data obrashhenija: 7 maja 2016 g. //http://
www.ericsson.com/res/docs/2015/consumerlab/ericsson-consumerlab-tv-media-2015.pdf
13 VISION 2020 ANNEX 2 Media Consumption Trends. – Data obrashhenija: 7 maja 2016 g. //http://vision2020.ebu.ch/ files/
live/sites/vision2020/files/app/annexe_2_EN.pdf
14 Steel E., Marsh B. Millennials and Cutting the Cord. – Data obrashhenija: 2 ijunja 2016 g. //www.nytimes.com/interactive/
2015/10/03/business/media/ changing-media-consumption-millenials-cord-cutters.html?rref=collection% 2Fspotlightcollection%2Ftv-transformed
15 Interim Update: February 2016. – Data obrashhenija: 14 maja 2016 g. //http://www.omdc.on.ca/collaboration/research_
and_industry_information/industry_ profiles/Film_TV_Industry_Profile.htm
16 Starceva, T. Mediapotreblenie v Kazahstane TNS, nojabr’ 2014 – Data obrashhe-nija: 16 ijunja 2016 g. //www.slideshare.
net/ KazakhstanPressClub/media-consumption-in-kazakhstan-2014
17 Daily television viewing time in European countries 2014 (fee-based) – Data obrashhenija: 1 maja 2016 g. //www.statista.
com/statistics/422719/tv-daily-viewing-time-europe/
18 Mander J. Digital vs Traditional Media Consumption, – GlobalWebIndex 2014. – Data obrashhenija: 11 maja 2016 g. //
insight.globalwebindex.net/hs-fs/hub/304927/file-1414878665-pdf/Reports/GWI_Media_Consumption_Summary_ Q3_2014.pdf
19 Digital vs Traditional Media Consumption, –GlobalWebIndex 2014. – Data obrashhenija: 11 maja 2016 g. //insight.globalwebindex.
net/hs-fs/hub/304927/file-1414878665-pdf/Reports/ GWI_Media_Consumption_Summary_Q3_2014.pdf
20 Tradicionnye media v 2020 godu: tendencii i prognozy, Fond razvitija grazhdanskogo obshhestva. – Data obrashhenija: 11
maja 2016 g. //http://civilfund.ru/media_2020.pdf
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