Development of Internet marketing in Kazakhstan

Authors

  • Е. Yu. Androsenko
  • А. М. Myrzakhmetova
        274 116

Keywords:

Internet marketing, Internet traffic, Internet service provider, Web site, Internet advance,

Abstract

The Article is devoted to tendencies of development of Internet marketing in Kazakhstan. Today there is a set of the directions of development of marketing, and in connection with a wide circulation of technologies e-commerce began to play an important role in realization of goods through a global network and as a result there was a need for Internet marketing development. In this regard in article the reasons of emergence of Internet marketing in Kazakhstan, the problems interfering its development, a way of their decision are considered. In article theoretical approaches to the analysis of the tools used in Internet marketing in Kazakhstan are given. The interrelation and mutual influence of various factors of this direction of marketing in Kazakhstan is shown and need of its further development is noted.

References

1 The multidimensional Internet marketing.//http://www.techart.ru
2 Uspensky of I. V. Internet-marketing: the textbook for higher education institutions. / I.V. Uspensky – SPb.: Publishing house СПГУЭиФ, 2003. Page 56.
3 Matveev of A. V. Internet-marketing / A.V. Matveev. Access mode: http://www.proweb.ru/articles/oglavlenie/glava1/i-marketing
4 The World Bank, Internet users (per 100 people)//http://data.worldbank.org/indicator/IT.NET.USER.P2/countries/KZ?display=default
5 Bestnews.kz news agency, «In Kazakhstan Tariffs for Cellular Communication and the Internet Decreased»,//http://www.bestnews.kz/index.php/dengi/item/v-kazahstane-snizilis-tarify-na-sotovuyu-svyaz-i-internet.html
6 A rating of visibility of the sites of Kazakhstan in search engines, http://profit.kz/news/23202/Rejting-vidimosti-sajtov-Kazahstana-v-poiskovih-sistemah/
7 Internet audience of Kazakhstan: portrait and preferences of users, http://forbes.kz/stats/internet-auditoriya_kazahstana_portret_i_predpochteniya_polzovatelya

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How to Cite

Androsenko Е. Y., & Myrzakhmetova А. М. (2016). Development of Internet marketing in Kazakhstan. International Relations and International Law Journal, 73(1). Retrieved from https://bulletin-ir-law.kaznu.kz/index.php/1-mo/article/view/432