Mass culture in Japan in the context of globalization

Аннотация

Currently, Japan is actively promoting itself as a regional center of globalization. On the basis of new
global problems Japan seeks to revise its cultural strategy. This is the development of mass culture, as
it stimulates the rapid improvement of consumer society and the emergence of new technologies. After
that, we can say that sites for anime and manga are growing rapidly. The main problem is the emergence
of a new humanitarian image of Japan and its cultural technologies based on ultra-new technologies.
Now in Japan the importance and role of cultural exports, which is a form of «soft power» is understood.
According to the concept proposed by the Advisory Council on Cultural Diplomacy of Japan, the
prevalence of national mass culture is usually seen as a starting point for understanding Japan. Japan is
a pioneer in the field of «globalization». Japanese research is a process that dominates, is assimilated
and influenced by Japanese culture, than other cultures. Now Japan is a phenomenon in the world of
globalization that allows transforming Western cultural values to the East and making maximum efforts
to produce products of the national cultural industry and providing new opportunities for a civilized
dialogue. Many cultural projects in Japan form global trends in spiritual and material life. As the new
regional center of globalization processes Japan is actively promoting the emergence of a new global
cultural space, promoting the way of life of millions of people in the West and in the East.