Mass culture in Japan in the context of globalization

  • Binur Balaubayeva
  • Zhazira Idrysheva


Currently, Japan is actively promoting itself as a regional center of globalization. On the basis of newglobal problems Japan seeks to revise its cultural strategy. This is the development of mass culture, asit stimulates the rapid improvement of consumer society and the emergence of new technologies. Afterthat, we can say that sites for anime and manga are growing rapidly. The main problem is the emergenceof a new humanitarian image of Japan and its cultural technologies based on ultra-new technologies.Now in Japan the importance and role of cultural exports, which is a form of «soft power» is understood.According to the concept proposed by the Advisory Council on Cultural Diplomacy of Japan, theprevalence of national mass culture is usually seen as a starting point for understanding Japan. Japan isa pioneer in the field of «globalization». Japanese research is a process that dominates, is assimilatedand influenced by Japanese culture, than other cultures. Now Japan is a phenomenon in the world ofglobalization that allows transforming Western cultural values to the East and making maximum effortsto produce products of the national cultural industry and providing new opportunities for a civilizeddialogue. Many cultural projects in Japan form global trends in spiritual and material life. As the newregional center of globalization processes Japan is actively promoting the emergence of a new globalcultural space, promoting the way of life of millions of people in the West and in the East.
Как цитировать
BALAUBAYEVA, Binur; IDRYSHEVA, Zhazira. Mass culture in Japan in the context of globalization. Вестник КазНУ. Серия международные отношения и международное право, [S.l.], v. 79, n. 3, p. 31-39, mar. 2018. ISSN 2618-1215. Доступно на: <>. Дата доступа: 19 aug. 2022
Современные проблемы внешней политики и международных отношений